# Sort The Clicks > UK digital partner for small businesses and founders. Brand, web, AI search visibility (GEO), AI training and digital marketing — delivered by one accountable person, not a faceless agency. Sort The Clicks is run by Dan Whytock from Bishop's Stortford, Hertfordshire. Dan co-founded a national independent retail platform from 2013 to 2022 that helped 800+ small businesses trade digitally and generated over £1m in annual revenues. Sort The Clicks works with UK small businesses, founders, and growing independent companies — typically owner-operated businesses in retail, hospitality, professional services, and B2B who want real digital work without portals or account managers. The agency has a particular focus on **Generative Engine Optimisation (GEO)** — structuring websites and content so AI systems like ChatGPT, Claude, Perplexity and Google AI Overviews cite the business in their answers. SEO gets you ranked on Google. GEO gets you cited in AI answers. ## Services - [Services overview](https://sorttheclicks.com/services/): Five services, one person accountable. Brand, web, AI search/GEO, AI training and marketing. - [Web development](https://sorttheclicks.com/services/websites/): Fast, custom websites that load quickly, rank in search, and convert visitors to enquiries. Starter sites from £600, full Standard builds from £1,000, brand and site bundles from £1,500. Typical turnaround 1–2 weeks. - [Brand creation](https://sorttheclicks.com/services/brand/): Logo, colour, type, voice — the whole identity system, not just a logo. From £1,000. - [AI search & GEO](https://sorttheclicks.com/services/ai-search-geo/): Get your business cited by ChatGPT, Claude, Perplexity and Google AI Overviews. Three tiers — **Insights £250/month** (monthly visibility report + 30-min review call, you implement), **Managed £600/month** (hands-off — we do the schema, llms.txt, on-page work and one article per month), **Premium £1,200/month** (everything in Managed plus two articles per month, external citation work and competitor displacement). No setup fees on any tier. One of the few UK agencies running GEO as a productised service. - [AI training](https://sorttheclicks.com/services/ai-training/): Practical training sessions on using Claude and other AI tools properly in a small business. £100 per person. - [Digital marketing](https://sorttheclicks.com/services/marketing/): Paid ads, LinkedIn lead generation, and the all-in-one Growth Partner retainer (bundles maintenance + GEO Managed + paid ads). From £300/month standalone, £949/month for the Growth Partner bundle. ## Work / case studies - [All work](https://sorttheclicks.com/work/): A handful of projects we're proud of. - [Kat Martyn — brand and website live in 1 week](https://sorttheclicks.com/work/kat-martyn/): Full brand identity and conversion-focused website for a skin and beauty business mentor. Live in 11 days from first conversation. - [The Roxys — brand refresh and venue-grade website](https://sorttheclicks.com/work/the-roxys/): Repositioning, refreshed brand and a video-led website for London's most versatile jazz vocal group. Performed at Harrods, the Royal Albert Hall, the BRIT Awards, the Ivy, the Dorchester and Four Seasons. ## Insights / articles - [Insights index](https://sorttheclicks.com/insights/): Articles on Generative Engine Optimisation (GEO), AI search visibility, brand and web for UK small businesses. Plain-English explainers and opinion pieces from Dan Whytock. - [What is GEO? A 2026 explainer for UK small businesses](https://sorttheclicks.com/insights/what-is-geo/): Plain-English introduction to Generative Engine Optimisation — what it is, how it differs from SEO, and what the work concretely looks like for an owner-operated UK small business. - [SEO vs GEO: where UK small businesses should invest in 2026](https://sorttheclicks.com/insights/seo-vs-geo/): Where SEO still wins, where GEO is taking over, and how to invest if you only have time for one. Includes the 70% of tactics SEO and GEO share and the 30% where they diverge. - [Does AI search generate leads for small businesses?](https://sorttheclicks.com/insights/does-ai-search-generate-leads/): Honest breakdown of what to expect from AI search visibility in 2026 — smaller volume, higher conversion, warmer first contact. Includes data and a calibration guide for the first six months. - [7 reasons ChatGPT and Perplexity aren't citing you](https://sorttheclicks.com/insights/7-things-stopping-ai-citations/): The seven specific blockers stopping AI engines from citing UK small businesses, each with the concrete fix and how long it takes. - [Best UK GEO & AI search agencies in 2026](https://sorttheclicks.com/insights/best-uk-geo-agencies-2026/): Sixteen named UK GEO/AEO providers across four price bands — £99–£500/mo monitoring, £600–£1,500/mo done-for-you (the underserved SME band), £1,500–£3,500/mo premium productised, £4,000+/mo enterprise. Verified pricing where published, industry comparables where not. - [How much does a website cost in the UK in 2026?](https://sorttheclicks.com/insights/uk-website-costs-2026/): Honest UK website cost guide. Six price bands from £9/mo DIY to £30,000+ enterprise — what's included, hidden costs, and which tier most owner-operated UK small businesses actually need. ## About - [About Dan Whytock](https://sorttheclicks.com/about/): Founder bio, career timeline, credentials and 30+ national media appearances. 15+ years building digital. Co-founded a UK independent retail platform 2013–2022 that helped 800+ small businesses. ## Contact - [Book a 30-minute call](https://sorttheclicks.com/contact/): Free conversation, no pitch. Calendly, WhatsApp and email options. - Email: hello@sorttheclicks.com - Calendly: https://calendly.com/hello-sorttheclicks/30min ## Key facts - Founder and operator: Dan Whytock - Location: Bishop's Stortford, Hertfordshire, United Kingdom - Service area: United Kingdom (in person across Hertfordshire, Essex, Cambridgeshire and London) plus remote worldwide - Pricing transparency: All prices published on service pages. Fixed-price proposals after a free 30-minute call. No estimates that creep, no surprise invoices. - Selectivity: Works with a small number of clients at a time. - Availability: Currently taking projects for Spring 2026. - Differentiator: One accountable person, not a faceless agency. Built by someone who's actually run a small business. ## Sitemap - [XML sitemap](https://sorttheclicks.com/sitemap.xml)