Your customers are asking AI who to hire. Are you the answer?

GEO is the practice of structuring a website and its content so AI systems — ChatGPT, Claude, Perplexity, Google AI Overviews, Gemini — cite the business in their answers. It overlaps with SEO but is its own discipline, focused on extractable, citable content blocks rather than ranking positions on a search results page.

SEO is about ranking on a Google search results page. GEO is about being cited inside an AI assistant's answer. Both rely on similar foundations — clean HTML, schema markup, useful content — but GEO emphasises factual snippets, structured data, and clear question-answer pairs that AI models can pull straight into a response.

Yes. Google still drives the largest share of search traffic in 2026, and ranking on Google is still important. We build the foundations once and they serve both — most GEO work hardens the same technical layer that SEO needs (semantic HTML, schema, robots.txt, sitemap), then layers AI-specific content patterns on top.

We track citations monthly across ChatGPT, Google AI Overviews and Perplexity — the three engines with the largest measurable footprint. Premium clients also get tracking on Claude and Gemini. The monthly report shows where you're being cited, where your competitors are being cited, and what content gaps to close next. Plus the usual SEO indicators — organic traffic, GBP impressions, ranking keywords.

First citations typically appear within 30–60 days of the foundations going live, depending on how often AI models re-crawl your site and your industry's competitive landscape. By 90 days, businesses with a proper GEO setup typically see 2–3× more organic enquiries and start appearing across multiple AI assistants for relevant queries.

No. Insights is monitoring-only — it's not a smaller version of the GEO service. We track your AI visibility every month across ChatGPT, Google AI Overviews and Perplexity, send a report, and run a 30-minute consultation call with an action checklist. You implement the changes yourself.

The actual done-for-you GEO service is Managed (£600/month) or Premium (£1,200/month) — that's where we do the schema markup, llms.txt, hero rewrites, FAQPage, articles, on-page optimisation and external citations. Premium also expands tracking to Claude and Gemini.

Most clients start on Managed. Insights is for founders who'd rather do the writing and on-page work in-house, or businesses who want to test the channel before committing to done-for-you.

Local service businesses (trades, clinics, gyms, salons, professional services) and B2B specialists where customers actively ask AI for recommendations. If your customers are searching with phrases like "best [service] in [town]" or "who's a good [profession]", GEO is high-leverage. Pure e-commerce benefits less — that's still mostly Google product search and Amazon.

No. Anyone guaranteeing AI citations is selling you something. AI models change their training data, ranking signals and citation patterns constantly. What we guarantee is the foundations — proper schema, citable content, GBP fully optimised, AI crawlers welcomed — and a monthly view of where you stand. Citations follow when the foundations are right.