Stage 3
Site's fine. You want more from it.
SEO and AI search, social media, paid ads. Run every month by a named team: an account manager who answers, with the founders still on your account.
Available for new projects · Autumn 2026 · Replies usually within an hour
You've built something worth finding. We make sure people find it.
Brand and websites to start, then SEO, AI search, social media and paid ads to keep the enquiries coming. For founder-led businesses, by people who've run businesses themselves.
Where are you right now?
Three doors.
Pick the one that fits.
Stage 1
No site yet. Or one you're embarrassed by.
Start with a brand and a starter site, live in 1–2 weeks. Foundations in place so everything else costs less and lands harder.
From £1,199
See the path →
Stage 2
Got a site. It's not working.
Looks dated, doesn't rank, doesn't convert. Rebuild with the foundations done properly, fast to load, easy to find, built to win enquiries.
From £1,999
See the path →
Recent work
How we helped Kat Martyn turn her coaching business into a brand her clients are proud to share.
“I'm obsessed with my new website.”
Also recent: Petite Ink Academy went from 9 Google clicks to 174 in month one and ChatGPT sent its first 20 visitors. Want to know where you stand? Get the free Website & AI Search Audit.
What we do
Four things.
Done properly.
No upsells you don't need. No services bolted on. Just the four things that move a business forward digitally, done by someone who's actually run one.
01 · Brand
Brand creation.
A logo isn't a brand. We design the whole system, identity, voice, the way you sound, so everything else costs less and lands harder.
You get
A full identity system.
Learn more →
02 · Web
Web development.
A website that loads fast, ranks in search, and turns visitors into enquiries. No templates. Built around your business, not against it.
You get
A site that turns visitors into enquiries.
Learn more →
03 · SEO + GEO
SEO + GEO.
Your customers are asking Google and ChatGPT who they should hire. We make sure you're in both answers. One retainer.
You get
To show up on Google and ChatGPT.
Learn more →
04 · Marketing
Digital marketing.
Paid ads on Google, Meta and TikTok and LinkedIn lead generation, run alongside SEO and AI search. The fuel that turns a good website into a pipeline.
You get
A pipeline that fills itself.
Learn more →
Why Sort The Clicks
Built by people who've actually run one.
Sort The Clicks was founded by Dan Whytock. He started selling on a market stall at 13. He co-founded a national retail platform and has helped nearly 1,000 businesses generate revenue online. He spent two years selling face-to-face into hundreds of founder-led businesses across the South of England.
He knows what good digital looks like. He knows what a wasted budget looks like. He's been the business owner on the other side of the conversation.
Today Dan runs it with co-founder Tommy Mercer, creative director, who leads brand and design, and Sam Long, who manages SEO and AI search accounts month to month. You work with the people who own the agency, from the first call onwards.
Meet the team →Nearly1,000
Businesses helped to generate revenue online, 850+ of them as co-founder of a national retail platform (2013–2022)
£1.5m
In annual revenues generated through the platform during nine years of operation
30+
National media appearances across UK newspapers, broadcast and trade press
15+
Years building and marketing digital businesses (2010–present)
How we work
Three steps.
No surprises.
From first conversation to launched and live. No pitch decks, no jargon. Just a clear path with a clear person on the other end.
01~30 mins
We talk.
A free conversation. No pitch deck, no jargon. Just an honest look at where you are and what would actually move the needle.
You leave with
A clear read on what's worth doing, and what isn't.
023–5 days
We plan.
A clear proposal. What we'd do, why, and what it costs. No surprises, no hidden extras.
You leave with
A fixed-price proposal and a working timeline.
032–6 weeks
We build.
We do the work. You stay in the loop without being drowned in it. It gets done properly.
You leave with
A live brand, site or campaign, working in your business.
Common questions
Things people ask.
Plain answers to what every independent business asks before hiring a digital partner. If yours isn't here, ask it on the call.
What does Sort The Clicks do?
We're a UK digital partner offering five services to founder-led businesses and founders. Brand creation, web development, SEO + GEO, AI training, and digital marketing. Run by Dan Whytock and Tommy Mercer from Bishop's Stortford, working with clients across the UK and remotely worldwide.
Who do you work with?
Ambitious founder-led brands across the UK: clinics, academies, studios, premium service brands, e-commerce and B2B teams. Owner-operated businesses that want real digital work without hand-offs, delivered by the two founders and a dedicated account manager.
How much does a website cost?
Website projects start from £1,199 and brands from £1,899. We confirm the exact scope and price in your proposal after a free 30-minute call, no estimates that creep, no surprise invoices.
Book a call →Where are you based?
Bishop's Stortford, Hertfordshire, around 30 minutes from north London by train. We work in person across Hertfordshire, Essex, Cambridgeshire and London where it makes sense, and remotely with businesses across the UK and internationally.
How fast can you build a site?
A Starter site goes live in about a week. A full Standard build takes one to two weeks. A brand plus website bundle takes three to four weeks. The fastest project we've shipped was Kat Martyn's coaching site, live in eleven days from first conversation.
What's GEO and why does it matter?
Generative Engine Optimisation is the practice of structuring your website so AI systems like ChatGPT, Claude, Perplexity and Google AI Overviews cite your business in their answers. SEO gets you ranked on Google. GEO gets you recommended by ChatGPT. Both matter. We bundle them into one retainer because about 80% of the work overlaps. How to get recommended by ChatGPT → · More on SEO + GEO →