Live in 1 week.
Brand, website, GEO foundations and a GoHighLevel CRM integration — built in eleven days for a coaching business referring 160+ clients.
A coaching business that needed to match her offline reputation.
Kat Martyn runs a coaching business for salon owners scaling past £7,000/month. Her clinic, The Face Tonic, already had a brand. Her coaching business didn't.
She needed a coaching site live in eleven days, with two programme pages, a results page, an events page, and a way to send 160 existing clients to a place that matched the quality of her offline work.
The goals were specific: launch in time, look as professional as her in-person business already was, integrate with her GoHighLevel CRM, and be ready for AI search from day one.
Day by day,
start to live.
Eleven days from first conversation to a brand-new site embedded in 160 client inboxes. Most of the work happened on WhatsApp, around school runs and clinic appointments.
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Day 1
First conversation.
Kat sent over the brief and named comparison sites she liked — a Showit-style aesthetic, calm and editorial. We agreed scope, tone and timeline on the call.
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Day 2
Assets via Drive, at midnight.
Copy, photos and reference materials landed in a shared Google Drive in Kat's school-run-and-clinic working pattern. We shaped what she sent and asked for the gaps.
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Day 3
First draft live on a staging URL.
Kat: "Jesus Christ. Wow. Initial thoughts absolutely banging." First impression unlocked the rest of the build — we knew the direction was right.
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Days 4–9
Iteration on WhatsApp.
A "My Story" page added. Photo shoot integrated. GoHighLevel CRM embeds connected. Microsoft Clarity for analytics. GEO foundations laid — schema markup so AI search can cite Kat from launch.
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Day 11
Live. Invoice paid. 160 clients now have a place to land.
Domain pointed, SSL verified, schema validated. Kat began sending the site to her coaching community within hours of go-live.
"I'm obsessed with my new website."
Recorded the week we shipped. Filmed on Kat's iPhone, no script.
What Kat got.
What it changed.
A live, fast, citable site that matched the quality of Kat's offline business — shipped on schedule and ready for AI search from day one.
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Live in 11 days, on schedule. From first call to a public domain in under two weeks, around Kat's clinic and school-run pattern.
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Brand, six pages, GHL integration, GEO foundations. Logo system, full identity, six-page bespoke site, GoHighLevel embeds and schema markup all in scope.
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Active referrals to her 160-strong coaching community. Kat began sending clients to the new site within hours of launch.
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Page load times under 2 seconds across all pages. Hand-built, no template overhead, optimised images and fonts.
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Schema markup live for LocalBusiness, Person, Service, FAQ. Kat is citable in AI search from day one — ChatGPT, Claude, Perplexity, Google AI Overviews. More on GEO →
Three angles.
One project.
01Better than I could have ever imagined.
02Super efficient — everything was unbelievable.
03Dan is the guy that you need.
Want a site like Kat's?
If you've got a coaching, consulting or service business and your website doesn't match the quality of your offline work — let's talk.
Things people ask
about this build.
How an eleven-day turnaround was possible, what the integrations do, and whether the same is feasible for you.
How did you build a brand and website in eleven days?
Tight scope, fast decisions and one person doing every piece end-to-end. The brand canvas locked direction on day two; first website concepts on day four; build and copy in parallel from day five; CRM integration and GEO foundations baked in during build, not bolted on after. Kat made decisions inside 24 hours every time. That's what made eleven days possible.
What does the GoHighLevel CRM integration do?
Every form on mentor.katmartyn.co.uk — enquiries, programme applications, masterclass signups — pushes directly into Kat's GoHighLevel CRM with proper tagging, automated email sequences, and attribution back to the source page. New leads get an instant reply, an automated nurture sequence and visibility for Kat without her having to log in to a CRM herself.
What are the GEO foundations you mention?
Generative Engine Optimisation foundations means the site is structured so AI search engines (ChatGPT, Claude, Perplexity, Google AI Overviews) can read, understand and cite Kat's expertise. That's llms.txt, FAQPage schema, Article schema, definitive-language copy, and a content structure that answers questions directly. See our GEO service for the full method.
Can you turn around a project this fast for me?
Sometimes. The Kat Martyn timeline was eleven days because the scope was tight, decisions were made fast, and Dan had clear availability. Most projects run 2–4 weeks at a more sustainable pace. If you genuinely need something live in two weeks, ask on a call — we'll be honest about whether it's feasible without compromising quality.
Book a call →Was Kat happy with the result?
Her words on video, embedded on this page. "I'm obsessed with my new website. Better than I could have ever imagined. Super efficient — everything was unbelievable. Dan is the guy that you need." Five-star review from a business mentor with 160+ paying clients.