04 — Marketing · Available for new projects · Spring 2026 · Replies usually within an hour

Marketing that brings real customers. Not just impressions.

Once your brand and website are in place, marketing is what pours fuel on the fire. Paid ads, LinkedIn lead generation, plus the all-in-one Growth Partner retainer that bundles maintenance, AI search visibility (GEO) and paid ads with a 10% discount.

“I'm obsessed with my new website.” — Kat Martyn, business mentor with 160+ clients · see the project

Three ways to bring
customers to your door.

Every service available standalone or as part of an ongoing relationship. Each one starts with a day-one audit, runs against a monthly performance report, and gives you direct WhatsApp access to Dan throughout.

Paid Ads Management

Google Ads · Meta Ads · ongoing

You own the ad account — Dan manages it. Ad spend is paid directly by you to the platform. Dan charges a management fee only, with full transparency on what's working.

Typical result Small businesses running well-managed paid ads see 3–5× return on ad spend within the first 90 days.
£300/mo
per platform
£500/mo for both Google + Meta

LinkedIn B2B Lead Generation

Outreach & lead tracking · ongoing

Connection campaigns, message sequences, qualified lead tracking. No content posting — pure lead generation aimed at decision-makers in your niche.

Typical result B2B businesses see 15–30 qualified conversations a month from a single targeted campaign.
£400/mo
Paid in advance

All marketing engagements begin with a day-one audit of where you currently stand. Monthly report shared at the end of every month covering what's been done, what's working and what's planned for next month. Looking for AI search visibility? See AI search & GEO → — three tiers from £250/mo, also bundled inside the Growth Partner retainer below.

All of it.
Run by one person.

If picking individual services feels like a project in itself, Growth Partner bundles three of them under one engagement. Maintenance keeps the site working. GEO Managed gets you cited in AI answers. Paid ads bring traffic. Together at a 10% discount versus buying each one separately.

Want a different combination? Buy any of the three components standalone — see AI search & GEO, site care, or paid ads above. No long-term contracts. Pause or stop with 30 days notice.

Things people ask
before signing on.

The questions every business owner asks before committing to monthly marketing. If yours isn't here, ask it on the call.

How long until I see results?

Paid ads typically show meaningful traction within the first 30 days, with full optimisation by 90 days. LinkedIn outreach delivers 15–30 qualified conversations a month from the second month onwards once campaigns are calibrated. SEO and GEO compound over months — first ranking moves at 30–60 days, AI citations from 60 days, doubling organic traffic year-on-year is the typical 12-month picture.

What's the difference between SEO and GEO?

SEO ranks you on a Google search results page. GEO gets you cited inside an AI assistant's answer — on ChatGPT, Claude, Perplexity, Google AI Overviews and Gemini. Both rely on similar foundations.

GEO is its own service with three tiers — Insights £250/mo (we monitor, you act), Managed £600/mo (we do the work) and Premium £1,200/mo (we own the topic). The Growth Partner retainer below bundles GEO Managed alongside paid ads and site maintenance at a 10% discount. More on GEO →

Do I need to commit long-term?

No. Every monthly package can be paused or stopped with 30 days notice. No long-term contracts, no exit fees. You stay because it works — not because you're locked in.

Who pays for ad spend?

You do — directly to Google or Meta. Sort The Clicks charges a management fee only, with full transparency on what's being spent and what's working. You own the ad account; we manage it. If you ever leave, the account, the audiences and the data stay with you.

What's a "qualified lead"?

For LinkedIn B2B lead generation, a qualified lead is someone who matches your target persona (job title, industry, company size) AND has engaged with the outreach sequence — replied, accepted a meeting invite, or asked for more information. We agree the qualifier definition on the kick-off call and report against it monthly.

Book a call →

Ready to sort
your clicks?

Let's have a proper conversation about your business. No obligation, no hard sell — just an honest chat about what would actually help.

Available for new projects · Spring 2026 · Replies usually within an hour

We work with a small number of clients at a time. If the timing isn't right, we'll be honest about it on the call.