A brand isn't a logo. It's everything that makes people remember you.

A logo is one piece of a brand. A complete brand also includes the colours people associate with you, the fonts on your website and emails, the way you sound in writing, and the visual motifs that show up across everything you publish. If you only have a logo, you have a fraction of what's needed to be memorable. We can either build the rest of the system around your existing logo, or replace the logo as part of a full brand creation.

Yes. If you already have a logo, palette, typography or tone of voice that's working, we keep it and build around it. The brand canvas accommodates partial-brands — we'll fill in only what's missing and leave what works. We confirm scope on the call and reflect it in the proposal.

That's normal. The first step is a 30-minute call where we look at the brands you admire, the brands your competitors use, and what your customers expect. From there we shape three directions, pick one, and run with it. You don't need to bring a moodboard or a brief — that's our job to extract.

Two rounds of revisions are included in the £1,000 fee, scoped against the agreed direction at the proposal stage. If something's not right, we fix it. What we ask in return is consolidated, clear feedback — that keeps the project moving and the quality high.