Harrods. The Dorchester. The Ivy. Now, your event.
A repositioning, a refreshed brand and a venue-grade website for The Roxys — London's most versatile jazz vocal group. The site uses the venues themselves as the headline.
Midnight, champagne
and a stately serif.
The act earns rooms like Harrods and the Dorchester. The brand had to feel at home there too. We built a complete identity system around two anchors — a midnight blue that reads like a velvet curtain at the back of the stage, and a champagne accent that catches the spotlight without shouting.
Display · italic · 300/400
Body · 300/400/500
"Stately, but never stuffy."
A premium act competing for premium bookings.
The Roxys are London's most versatile jazz vocal group — three live voices on stage, a 42-song repertoire that spans Sinatra to Beyoncé, 200+ shows under their belt at Harrods, the Royal Albert Hall, the BRIT Awards, the Ivy, the Dorchester and Four Seasons.
The act was unmistakably premium. The previous Squarespace site wasn't doing the same job. Bookers landing on the page weren't getting an immediate read on what made the Roxys different from the next jazz trio in the inbox.
Goal: a site that pre-qualifies bookings before a first call. Open with the credibility (the venues, the credentials, the showreel), close with a one-click "Check availability" form. No scrolling required to know they're worth a phone call.
A site structured
around how venues book.
We built the site backwards from the booker's questions: where have they played, what do they sound like, who's in the band, are they available? Every section answers one of those, in that order.
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01
Refreshed the brand first.
Midnight and champagne, Fraunces italic for the wordmark, the venue list as a recurring brand device. The look had to match the rooms before the site could do anything. See the brand canvas above ↑
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02
Hero that uses the venues as the headline.
Not "book the Roxys". Not "London's premier jazz trio". Just the venues themselves: "Harrods. The Dorchester. The Ivy. Now, your event." The booker is qualified before they've scrolled.
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03
Three booking formats, clearly named.
Jazz Café for trio vocals + live tracks. Big Band for the full six-piece. Gatsby Style for themed events with bespoke costumes. One site, three product lines — venues self-select before they even ask.
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04
The group, with credentials that earn the booking.
Each member's bio leads with their venue credits — West End, Royal Albert Hall, the BRIT Awards, X Factor, Italia Conti, the BRIT School. The page tells the booker exactly who they're paying for.
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05
Showreel, photos, EPK — all one click away.
Video showreel embedded on the page. Hi-res photos and the press kit available on email request — keeps the booker close to the form rather than wandering off into a Dropbox.
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06
"Check availability" as the close.
One booking form, one CTA, repeated twice on the page. Optional phone field. No jargon. The act has done the talking, and the form just collects the date.
A digital presence
that matches the act.
The site does the heavy lifting before a call lands. Venues, credentials, sound, social proof, booking — in that order, on a single page.
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A complete identity — wordmark, palette, type, motif, voice. Champagne on midnight, Fraunces italic, the venue list as a recurring brand device. Delivered as a Google Drive asset pack — yours forever.
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200+ shows and 42 songs surfaced as the headline credibility. The numbers and the venue list lead the page — the visitor knows they're a real working act before they read a word of marketing copy.
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Three named booking formats — Jazz Café, Big Band, Gatsby Style. Productised offerings instead of "contact us for a quote", so venues self-select before they enquire.
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Three published 5/5 client testimonials. From Altitude Bar, Chimera Recruitment and Kin London Events — all visible on page, all named, all rated. Social proof that matches the room they're playing in.
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Showreel, EPK and hi-res photos all routed through one inbox. Booker stays close to the booking form rather than disappearing into a download folder.
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Booking-ready for Summer & Autumn 2026. One form, one email, one number. Self-contained PA & lights flagged. GEO foundations live so AI assistants can cite The Roxys when London bookers ask for a jazz trio.
Want a brand & site like this?
If you've got a performance business — music, hospitality, anything where the on-stage quality outpaces the on-screen one — let's talk. Brand and site bundles from £1,500.
Things people ask
about this project.
How long it took, what the brief was, and whether the same approach works for your business.
How long did the project take?
Three weeks end-to-end. Brand repositioning, refreshed identity and a full venue-grade website built around the Roxys' booking history. The first concepts were in front of the band on day four; revisions and live launch wrapped by day twenty-one.
What was the brief?
The Roxys had grown into one of London's most-booked jazz vocal trios but the brand and website hadn't kept up. The brief was to make their digital presence reflect their actual reputation — Harrods, the Dorchester, the Ivy, the Royal Albert Hall — and convert event-buyers from corporate planners and luxury venues into bookings.
Why is the website built around the venues?
Because the venues are the strongest social proof. Event planners booking jazz vocalists for £30k corporate events care most about who else has trusted the act with their audience. Leading with Harrods, the Dorchester and the Ivy on the homepage tells that story before any pitch copy does.
Can you do this for my band or performing group?
Yes. The same approach — venue-led storytelling, gallery-grade photography treatment, booking-first navigation — works for any performing act with a track record to lean on. The full Brand and Bespoke Website Bundle starts at £2,400. Smaller engagements available if you only need one piece.
Book a similar build →Did you handle the photography too?
No. The Roxys came with their own venue photography from past performances and we built the design system around it. Where photography is missing, we either commission it or build the design to work without it. We can advise on either approach during scoping.