£106,500 of leads in four weeks.
JG Floors Ltd became Guild Floors. A new name, a new brand, a new website, and SEO, AI search and social every month. Six days after launch, the first website enquiry came from ChatGPT.
We helped JG Floors rename,
rebrand and grow.
James has laid floors for 18 years. The old name and logo didn't show it. The new ones look like the work.
The old website opened with "We guarantee to offer you a service like no other!" and its review box said 0 reviews. The new name comes from the old craft guilds: proof the work was done by someone who earned the right to do it.
Good floors. A brand that didn't say so.
Guild Floors is a family-run flooring contractor in Bishop's Stortford, run by James Gillett. They fit floors in homes and commercial buildings across Hertfordshire, Essex, London and the South East, and James has 18 years in the trade.
He came to us through a mutual friend on Facebook. On our first call, on 22 July, the gap was clear. The work was strong, but the brand was a serif "JG FLOORS LTD" logo with blue rules and a grey van with blue script. The website said they would offer "a service like no other" and showed a review count of zero.
In James's words, he wanted help to rebrand the business and grow into a larger customer base. So the brief was three things: a brand that looks like the quality of the work, a website that wins homes and commercial jobs, and a steady flow of people finding Guild on Google, in AI answers and on social.
A name that says
the work is earned.
The old guilds were the mark of the craftsman. Belonging to one was proof the work was done by someone who had earned the right to do it. That is James's business, so Tommy Mercer, our Co-founder & Creative Director, built the brand around it. The tagline says the rest: Judged by Quality, Grounded in Excellence.
- Amber, black, white #FFBF0B · #000000 · #FFFFFF. The old navy and blue are retired.
- Articulat CF Bold + Helvetica Strong headings, plain body text.
- Herringbone and The Line Patterns drawn from real floor layouts, plus a line motif and an icon set.
- Professional not playful Premium & expert craft, in every caption and every post.
A selection from the deck Tommy delivered on 10 August, final version 19 August. Click through or use the arrow keys.
Where a flooring firm's brand gets seen most: on the van outside the job, and on the team doing it.
Brand first. Then the site.
Then the work every month.
From the first call to the first ChatGPT enquiry took eight weeks.
-
01
22 Jul · Discovery call.
We talked through the business, the customers and the jobs James wants more of: homes and commercial buildings across Hertfordshire, Essex, London and the South East.
-
02
Brand directions.
Tommy took the name back to what it means. The old guilds were the mark of the craftsman, so the brand needed to look earned, not loud. Professional not playful.
-
03
10 Aug · Brand delivered.
A G monogram, amber on black, Articulat CF Bold headings, herringbone patterns from real floor layouts, The Line motif and an icon set. The final brand deck followed on 19 August.
-
04
The build.
A multi-page website with project pages for homes and commercial, real job photos instead of stock, a quote form, and the Checkatrade score where people can see it.
-
05
11 Sep · Live, with redirects.
guildfloors.co.uk went live. Every page of jgfloorsltd.com redirects to its match on the new site, so old links and search history carry across.
-
06
Sep onwards · Every month.
SEO and AI search, plus social media on Facebook, Instagram, LinkedIn and Google Business Profile posts. The LinkedIn profile was rebuilt as part of it.
-
07
17 Sep · First ChatGPT enquiry.
Six days after launch, the first website enquiry came in. It came from ChatGPT.
"Nothing was too much trouble."
"We wanted help to rebrand the business and grow into a larger customer base, Sort The Clicks were very thorough throughout from design to tweaks, nothing was too much trouble, they built a new website, social media platforms and all linked with automated posts whilst also carrying out SEO. Working with them has been so easy and they are very attentive in making sure everything is how you want it, I will definitely be using them in the future."
Five-star Google review, 8 October 2026.
Three leads worth
£106,500.
11 September to 8 October 2026. Two website enquiries that came through ChatGPT, and a commercial tender for a London residential retrofit programme that came through the rebuilt LinkedIn profile. James values the three leads at £106,500 including VAT.
- £106,500 of leads in four weeks, as reported by James (inc VAT)
- 6 days from launch to the first website enquiry, which came from ChatGPT
- 200+ sq m commercial office carpet-tile enquiry on 7 October. The customer found Guild through ChatGPT
- +57% site visits in the first four weeks (237 vs 151 sessions, GA4)
- 4x Facebook daily views since regular posting began (224 a day vs 58)
- #1 most-mentioned flooring brand in the AI answers we track (7.9% share of voice)
Want leads like these?
If your work is better than your brand, your website or your Google results, that's what we fix. A brand and website built once, then SEO, AI search and social done for you every month.
