What does the free audit actually include?

A 30-minute discovery call, then a couple of hours of real work to produce eight checks. Where Google ranks you today. Where AI tools mention you, with a live ChatGPT demo. A Google Business Profile audit. A structured data check. A page speed and mobile snapshot. A Search Console and analytics read if you share access. A check on the technical files AI crawlers read. And three to five quick wins with honest projected impact. We walk you through it all on a 45-minute screenshare.

Is this a sales call?

It is a diagnosis. You get the findings and the quick wins whether or not we ever work together. If the audit shows work worth doing and you want help, we will talk about it. If not, you keep the findings and fix them however you like.

Who is the audit for?

Founder-led brands where trust does the selling. Clinics, academies, studios, premium service businesses, e-commerce and B2B. If customers research you before they enquire, the audit will show you what that research finds.

The gap between how good your business is in real life and how clearly that quality shows up online, to customers, to Google, and to AI tools. It is why strong businesses still lose enquiries to weaker competitors who simply look clearer online. The audit finds where yours is.

Free · Website & AI Search Audit · no obligation

Find your trust gap before it costs you enquiries.

Your work might be excellent. But when someone checks you out, what do they actually find? The audit shows you what customers, Google and AI tools like ChatGPT see when they look your business up, and the three to five fixes that would move the needle first.

Book your free audit See the eight checks

★★★★★ "I'm obsessed with my new website." — Kat Martyn, mentor, skin & beauty

The trust gap

People do not just find you online. They judge you there.

Before anyone enquires, books or buys, there is a quiet vetting round. They compare your website to two or three others. They read your reviews and check whether you replied. They ask Google, and increasingly they ask ChatGPT. The gap between how good you are and how clearly that shows up online is your trust gap. The audit finds where yours is, and what to fix first.

→Built for founder-led brands: clinics, academies, studios, premium services, e-commerce and B2B.

→Covers the full decision path: what people see, what Google understands, what AI tools recommend.

→You keep the findings and quick wins either way. No pitch unless you ask for one.

What you get

Eight checks. Real work, not a PDF template.

Where Google ranks you today

Your real positions on the searches that matter, and who is above you.

Where AI mentions you

Whether ChatGPT, Perplexity and Google AI answers know you exist, shown live on the call.

Google Business Profile audit

The listing most customers see first, checked against what actually wins the click.

Structured data check

The signals that tell Google and AI tools what you do, who for and why to trust you.

Speed and mobile snapshot

How the site feels on the phone in someone's hand, because that is where they judge you.

Search Console and analytics read

If you share access: what is already working, what is leaking, what is untapped.

AI crawler technical files

Whether the files AI tools read are welcoming them in or quietly locking them out.

Three to five quick wins

Prioritised fixes with honest projected impact. The first things we would do, free either way.

Proof from the work

9 Google clicks to 174 in one month.

Petite Ink Academy's rebuild launched in June. In the first full month: 174 Google clicks against 9 the month before, AI visibility up from 23 to 30 with a best week of 41, and ChatGPT sending its first 20 visitors. Shared with the client's permission. The same checks in this audit are where that work started.

Read the case study See the full numbers

How it works.

Step 1

A 30-minute call

You talk, we listen. What you do, who you serve, where enquiries come from today.

Step 2

We do the work

A couple of hours of real analysis across the eight checks. Usually done the next day.

Step 3

A live 45-minute walkthrough

Screenshare, not a PDF in your inbox. You ask questions live and leave with the quick wins.

Know what your business looks like before you guess again.

Free, no obligation, and you keep the findings either way.

Book your free audit