03 · SEO + GEO · Available for new projects · Spring 2026 · Replies usually within an hour

Get found on Google. Get recommended by ChatGPT.

Q: Is this SEO or GEO?

Both. Bundled. The technical and content work that makes a site rank on Google is the same work that makes it get cited by ChatGPT. About 80% of the underlying work overlaps. Splitting them into separate services would mean charging twice for one set of fixes. We don't.

Your customer used to check Google. Now they check Google and ChatGPT, often both, often in the same session. If you're not in both answers, you're invisible to a fast-growing chunk of them. One retainer. Both surfaces.

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In plain English

Three places your customers find you.
We work on the two that compound.

SEO gets you found on Google because you ranked. Built once. Compounds for years. The dominant share of search.
GEO gets you recommended by ChatGPT because it picked you. The new layer on top. Same site. Same work. New surface.
Google Ads gets you found this week, then stops paying. Rented. We don't run ads. That's a different conversation.

Think of it this way. Google Ads is renting a billboard. The minute you stop paying, the billboard goes blank. SEO is buying the building the billboard is on. GEO is making sure that when someone asks Siri or ChatGPT "where's the best [your service] near me," your building is the one they get told about. For free. By name. Forever.

The work for SEO and GEO is mostly the same. Which is why we deliver them as one retainer, not two.

Start here

Free Audit.
Walked through live.

Every engagement starts with a free Audit. A 30-minute discovery call. We do a couple of hours of work the next day. Then a 45-minute screenshare where we walk you through everything we found. No PDF up front. You ask questions live, we handle them in real time.

What's in it

Eight honest checks, no fluff.

Where Google ranks you, where AI mentions you. We check Google for your buyer's searches and ChatGPT, Google AI Overviews and Perplexity on 10 to 15 prompts your buyers would actually type.
A live ChatGPT demo. We run one of those prompts on the call so you see exactly where you sit.
Your Google Business Profile. Categories, services, photos, posts, review velocity, Q&A. We flag what's missing or set up wrong.
Your structured data. The behind-the-scenes code that tells Google and AI what your business does. We check what's there, what's missing, what's invalid.
Page speed and mobile experience. The technical things both Google and AI crawlers stumble over. We flag the breaches.
Your search data, if you share access. A read on Google Search Console and your analytics, looking for the easy wins.
The technical files for AI crawlers. The small files that tell AI which content to read. We check yours are set up right.
Three to five quick wins. Prioritised, with honest projected impact. Things you can do yourself, or we can do as a one-off.

What's not in it

What you pay the retainer for.

The actual content strategy and pillar architecture.
Named target articles or content briefs.
Specific digital PR targets or outreach lists.
Internal linking maps and topic clusters.
Competitor decomposition and displacement plans.
Anything we'd have to do twice if you didn't sign on.

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Retainers, done-for-you

Two tiers.
Clearly different work.

Foundations keeps you visible. Growth pulls you ahead. Same monthly cadence, different scope. No setup fees, the front-loaded foundations work is included in month one. Three-month minimum. 30 days' notice to upgrade, downgrade or cancel after that.

Most clients start here

Foundations

You're not invisible.

£600/mo Paid a month in advance

Technical foundations shipped in month one. Structured data, the sitemap and crawler files for both Google and AI, hero rewrites, FAQ blocks on every service page. Your Google Business Profile fully optimised and kept active. One article a month written for both Google rankings and AI citations. Monthly visibility report covering rankings, Google Business Profile activity, and AI mentions across ChatGPT, Google AI Overviews and Perplexity. WhatsApp access throughout.

Month-one foundations, structured data, sitemap and crawler hygiene, hero, FAQ pages
Google Business Profile cadence, posts, photos, review responses, Q&A
1 article per month, written for both rankings and citations, in your voice
Monthly visibility report covering Google rankings + AI mentions
30-minute monthly review call
Direct WhatsApp access

For who

Service businesses that want the work done properly without managing it themselves. Most clients start here.

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Growth

You're pulling ahead.

£1,200/mo Paid a month in advance

Everything in Foundations, plus the work that compounds. Double the article output. Citation seeding, one named industry mention, directory listing or podcast outreach a month. Prompt-level AI visibility tracking with actions for the prompts you want to win. Monthly strategy Loom from Dan. Internal linking and content refresh work on top of new publishing.

Everything in Foundations
2 articles per month
Citation seeding, one named target per month, industry press, directory, or podcast
Prompt-level AI visibility tracking with actions per prompt
Internal linking and content refresh work on the existing site
Monthly strategy Loom from Dan
Visibility tracking expanded to Claude and Gemini, 5 engines total

For who

Businesses ready to own their topic, not just appear in it. Where being recommended is the point.

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Not sure which one? That's what the Audit walkthrough decides. By the end of the 45 minutes the answer is usually obvious.

What you'll actually see

Honest leading indicators.
No guarantees we can't keep.

Every retainer reports against the same framework. These aren't promises. They're the realistic median when the foundations work is done properly and the client engages with content approvals on time.

Day 1

What we ship

Audit baseline locked, all tracking connected
Primary Google Business Profile fixes shipped
Core structured data deployed for your business, services and content
Technical files for AI crawlers published
First article brief approved
Reporting dashboard live

Day 30

Foundations in

Technical health score trending up in Google Search Console
New pages showing up in Google search within 7 to 14 days
Google Business Profile impressions up 10 to 20%
First article live and indexed
All structured data passing Google's tester
First AI citation possible on low-competition prompts

Day 60

Movement starts

First ranking improvements on long-tail and town-name queries
Google Search Console impressions up 30 to 80% from baseline
Google Business Profile actions, calls, directions, clicks, up 15 to 25%
Visibility score moving on tracked AI prompts
Article 2 live, first internal linking pass complete
Rich snippets starting to appear in Google results

Day 90

Real returns

First ranking improvements on commercial-intent queries (the searches that actually drive enquiries)
Organic search traffic meaningfully up against baseline
Google Business Profile impressions up 25 to 40%, calls up 20 to 35%
Citation rate climbing across tracked AI prompts
First "found us in ChatGPT" lead anecdote, we capture every one

Day 180

Compounding

Compounding ranking gains on commercial queries
Citation share on a meaningful slice of tracked prompts
Reviewable lead-source attribution across channels
Decision point. Scale to Growth, maintain, or expand scope

What we don't promise. Specific keyword rankings. A guaranteed number of citations. Anything Google Ads can deliver in 48 hours.

Whether the extra visits turn into enquiries depends on your site, your offer and how you follow up. We track it. We don't promise it. That's a conversion-rate problem, not an SEO one.

How the work actually splits

Good SEO is the foundation.
GEO is the new layer on top.

About 80% of the work is shared. It's the same fundamentals that have always made a site rank, and it's what makes you cited by AI. The last 20% is GEO-specific. We do both as one retainer because doing them separately would mean charging twice for the same fixes.

The 80% · SEO foundation

Does both jobs at once. Drives most of the result.

Ranking on Google. Still the dominant channel. Around 43% of ChatGPT citations come from pages ranking number 1 on Google. Rank well, get cited too.
Your Google Business Profile. Categories, photos, posts, reviews, Q&A. The single highest-leverage local lever for both Google and AI.
Third-party mentions. Industry press, podcasts, directories, named coverage. Brands are 6.5 times more likely to be cited by AI through third-party sources than their own domain. Same mentions help Google.
Front-loaded content. 44% of AI citations come from the first 30% of a page. Same structure Google rewards. Direct answer first, depth second.
Entity clarity. Same business name, same description, same categories everywhere AI and Google look. Consistency equals trust.

The 20% · GEO layer

Cheap to add on top once the foundation is right.

Structured data. The behind-the-scenes code that helps Google and AI understand your business, services and content.
The technical files for AI crawlers. Cheap to ship, possible upside, zero downside. Hygiene.
AI bot welcome rules. Make sure ChatGPT, Claude, Perplexity and Google's AI bots can actually read your site. Most sites accidentally block them.
Citable Q&A blocks. Short sections, Q&A formatting where it fits, one stat per major section. The format AI pulls from.
Prompt-level tracking (Growth tier). Track the specific prompts your buyers actually use. Ship work to win them.

This isn't theory. The Ahrefs May 2026 study (1,885 pages), Kevin Indig's 1.2 million ChatGPT citation analysis, and the 5W Public Relations Citation Source Index all converged here. Strong SEO is the single biggest predictor of AI citations. Anyone selling "AI optimisation packages" separately from SEO is selling you 20% of the work and charging full price.

Who this works for

Service businesses where customers research before they buy.

Where being named, recommended and trusted matters more than chasing the cheapest click. Local trades through to UK-wide specialists. The work is the same. The surfaces are the same. The buyer behaviour is the same.

Pure e-commerce benefits less. That's still mostly Google Shopping and Amazon, with a different playbook.

Common questions

SEO + GEO, in plain English.

The questions every business owner asks before commissioning search work. If yours isn't here, ask it on the Audit call.

What's in the free Audit?

A 30-minute discovery call, then a couple of hours of work the next day to produce eight checks. Where Google ranks you today and where AI mentions you. A live ChatGPT demo on the call. A Google Business Profile audit. A structured data check. A page speed and mobile experience snapshot. A Google Search Console and analytics read if you share access. A check on the technical files for AI crawlers. Three to five quick wins with honest projected impact. We walk you through it on a 45-minute screenshare. No PDF first. You ask questions live.

Is this SEO or GEO?

Both. Bundled. The technical and content work that makes a site rank on Google is the same work that makes it get cited by ChatGPT. About 80% of the underlying work overlaps. Splitting them into separate services would mean charging twice for one set of fixes. We don't.

If you've heard "GEO" sold as a separate, expensive add-on by another agency, that's a packaging trick. The real product is one retainer that covers both, with the AI-specific work layered on top of the SEO foundation.

Why two tiers and not three?

A middle tier is paralysis. Two tiers with a clear difference in what doubles when you double the spend converts better. Foundations keeps you visible. Growth pulls you ahead with citation work, prompt-level tracking and strategy time. If the answer to which one you want isn't obvious by the end of the Audit walkthrough, neither is right yet.

How do you measure success?

With leading indicators we directly influence. By day 30, technical health score climbing, Google Business Profile impressions up 10 to 20%, structured data validating, first article live. By day 60, first ranking improvements on long-tail queries, Google Search Console impressions up 30 to 80% from baseline, visibility score moving on tracked AI prompts. By day 90, ranking gains on commercial-intent queries, organic search traffic meaningfully up, the first "found us in ChatGPT" anecdote. By day 180, compounding gains and citation share on a meaningful slice of tracked prompts. We don't promise specific rankings or a guaranteed number of citations. Anyone who does is selling you something.

How long until I see results?

Foundations work goes live in month one. Long-tail ranking improvements start at 30 to 60 days. First AI citations on low-competition prompts can appear within 7 to 14 days of foundations going live. Movement on commercial-intent queries, the searches that actually drive enquiries, is a 60 to 90 day story. Compounding gains and meaningful citation share against named competitors is a six-month conversation.

Why can't you guarantee rankings or citations?

Because Google updates its algorithm weekly and AI models change their training data, ranking signals and citation patterns constantly, sometimes month to month. Citation share for a single platform can shift 20% in a month when that platform changes its scraping policy. We guarantee the foundations. Proper structured data, citable content, your Google Business Profile fully optimised, AI crawlers welcomed, monthly third-party mention work, and an honest monthly view of where you stand. Results follow when the foundations are right.

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What kinds of businesses does this work for?

Service businesses where customers research before they buy. Where being named, recommended and trusted matters more than chasing the cheapest click. Local trades through to UK-wide specialists. The work is the same. The surfaces are the same. The buyer behaviour is the same. Pure e-commerce benefits less. That's still mostly Google Shopping and Amazon, with a different playbook.

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